Ducati crosses 1000 motorcycle sales milestone in India


Ducati India Pvt. Ltd. has registered an 18% increase in sales during 2016, passing the significant milestone of 1000 Ducatis sold in India.

With the addition of the new models and a growing dealership network, the company has delivered 580 motorcycles in 2016. Having expanded its network now to five dealerships including Bangalore, Pune and Ahmedabad, the brand is continuing to grow.

Ravi Avalur, Managing Director of Ducati India said: “Our growth has confirmed Ducati’s ability to excite the Indian market. In 2017 we will have a robust network of ten dealerships across the country. The Ducatisti community is also growing with three Desmo Owners Clubs operational and two more in the pipeline. We’re looking forward to a great 2017 for Ducati.”

Ducati India has seen healthy sales across its range. The Diavel Dark and Carbon continue to be sales drivers for the Italian manufacturer, accounting for 17% of total sales in 2016, while the Ducati Scrambler registered a 38% growth over the previous year. The very popular Ducati Monster represented 19% of Ducati India’s sales and high demand for the company’s Superbike 959 Panigale scored an impressive 12% of total sales even though deliveries only started in July 2016. The adventure touring category* with displacement higher than 1000cc grew by 127% in 2016 with the Ducati Multistrada 1200 taking a staggering 89% share of the category.

The successful result in India was also supported by a constant influx of new models, including the XDiavel, Multistrada 1200 Enduro, Hyperstrada 939 and Hypermotard 939.

Globally, Ducati Motor Holding enjoyed further growth in 2016, delivering 55,451 motorcycles to customers all over the world, an increase of 1.2% compared to 2015 (54,809). Ducati India will launch five new models in 2017 and looks to the future with confidence and expectation of further growth.


All sales data is based on automobile sales data release by SIAM (multi-cylinder above 500cc) and actual sales of Ducati India Pvt Ltd. 

* The adventure touring category does not include cruiser and sport-bike touring motorcycles.